TST Sweden is a world leader in their industry (protective clothing for waterjetting) and holds a very strong market position. Waterjetting is a dangerous, sweaty, and tough job. Not for the faint-hearted.
Introducing Waterjetman, an action figure dressed in the company’s characteristic red protective clothing, armed with a waterjet gun. A tribute to all waterjet operators out there. Read more at tst-sweden.com/waterjetman/
My role in this project was bringing the action figure to life in the digital world. To really land the reveal off the concept leading up to the world premiere showcase at IFAT Munich, one of the world’s largest technology fairs. We had a lot of ideas, but eventually landed in making the media overly dramatic, in a tongue and cheek way.
Waterjetman was a huge success with the target audience. They loved him so much they wanted to take pictures, give him a hug, and even buy him. It was brand love at its best!
Teaser
Reveal
Post 1
Post 2
Post 3
My colleagues created a real comic book for the campaign, and naturally, I made a 'Marvel-style' intro to go with it.
We initially envisioned a classic arcade game for the campaign, playable both at the booth at IFAT and on the website. However, developing it through a game agency turned out to be beyond our budget. But that didn't stop me. I took on the challenge myself, despite having no prior game development experience.
Using the tool GDevelop I created the game myself. I did pixel Art, game design, coding, sound effects, the whole package.
Try it out below!
As the campaign drew to a close and vacation season approached, I created a summer greeting post. Using AI, we had Waterjetman himself deliver a message to all TST’s customers and collaborators.