— CLIENT

Subway

— ROLE

Editor

Motion Graphics

Sound Design

— RELEASED

Autumn 2023

Subway’s core target audience (16-34) is admittedly hard to reach. They are heavy users of ad blockers, have low ad attention and non-traditional media consumption habits. But they share a common habitat: The gaming world.

I was tasked with creating visuals and Social Media content for Subways very own E-sport tournament. I had little knowledge about the game Counter Strike but I went head first into a lot of research and was able to efficiently communicate with the audience, on their level.

The tournament did really well and I was then tasked with creating the case film above.

"Subway® Suberior League not only achieved exceptional organic and paid media results but also significantly enhanced brand love, positioning Subway as a preferred choice among the gaming community."

The campaign was nominated for best digital campaign in the Mixx Awards 2024.